The Exchange 2010 on VSAN whitepaper
Microsoft introduced server roles in Exchange 2007 and soon discovered the new roles confused the crap out of their customers. So in the Exchange 2010 time-frame the Exchange team started to emphasize why combining the Mailbox, Client Access and Hub Transport roles on a single server was the preferred way to deploy Exchange. Most important reason: less complexity. And with that of course comes a decrease in costs, better reliability and more good things.
The Exchange 2013 on VSAN 6.0 whitepaper
Now starting with Exchange 2013 the Exchange team went a step further and consolidated their recommendations in the Preferred Architecture. This architecture was presented on industry conferences as MEC, TechEd and recently Ignite. In fact, the first article Microsoft released about Exchange 2016 contains a section called Preferred Architecture where the team explains the Exchange 2013 PA remains valid, with some minor updates.
Now let's compared the PA with the architecture VMware describes in this whitepaper.
First of all VMware did not deploy multi-role servers, they deployed 8 Exchange 2013 server where 4 could've done the trick. More servers equals an increase in complexity and costs.
Database and log files are isolated, this isn't required. And 80 GB is not sufficient for the OS (32 GB), page file (32 GB + 10 MB) and Exchange (30 GB).
Not just VMware, Citrix too
Let me be honest. IT has been never more challenging as today. Customer's environments are growing in size and complexity. Trends like virtualization (server, network, storage, application, etcetera), BYOD, consumerization of IT, cloud computing and increasing demands from the business can drive an IT person crazy. This is why it has never been so important for vendors to reduce complexity, make sure recommendations are in line with other vendors and that customers receive all the help they need to implement the solutions in the best way possible.
As an Exchange consultant I often sat with customers discussing Microsoft best practices for Exchange and the storage or virtualization guy showing up with an outdated or slightly inaccurate document instructing the exact opposite. Customers expect the vendors to help them clarify stuff, not to cause even more confusion.
So Citrix, VMware and other vendors too, time to step up your game. Make sure you read and understand every article on the official Exchange Team Blog. Update your whitepapers during their lifetime when progressive insight or updated best practices require it. Ask Microsoft for feedback or involve Subject Matter Experts to review your document and provide some feedback from their perspective. I'm sure that with a little extra effort the quality of the whitepapers can improve a lot.